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A structured approach to planning your promotions.


Planning your next three months of promotions for your small business in Brisbane requires a structured approach to ensure you effectively reach your target audience and meet your business goals. Here's a step-by-step guide: 1. Set Clear Goals:- Define the specific objectives you want to achieve during the next three months. For example, increasing sales by 15%, acquiring 500 new customers, or launching a new product.


2. Understand Your Audience:- Review and update your customer personas to ensure you have a deep understanding of your target audience in Brisbane. Consider demographics, interests, and behaviours.

3. Review Past Performance:- Analyse the results of your previous promotions to identify what worked and what didn't. Use this data to inform your upcoming strategies.

4. Identify Key Promotional Periods:- Determine if there are any holidays, local events, or seasons that could impact your promotions during the next three months. Tailor your promotions to align with these periods.

5. Choose Promotion Channels:- Decide which marketing channels will be most effective for your business in Brisbane. Options may include social media, email marketing, local advertising, and events.

6. Develop a Content Calendar:- Create a detailed content calendar outlining the promotional activities for each week of the next three months. Include content types, topics, and posting schedules.

7. Allocate Budget:- Determine the budget you can allocate to each promotion. Consider costs for advertising, content creation, graphic design, and any other expenses.

8. Plan Campaigns and Offers:- Design specific campaigns and offers that align with your goals. These can include discounts, limited-time offers, contests, or product launches.

9. Create Engaging Content:- Develop high-quality content for your promotions, ensuring it resonates with your target audience. Include compelling visuals and clear calls to action.

10. Leverage Local SEO:- Optimise your online presence for local search. Update your website with local keywords and ensure your business is listed accurately on Google My Business.

11. Social Media Strategy:- Plan your social media posts, ads, and engagement strategies for the upcoming months. Consider using popular local hashtags and engaging with the Brisbane community.

12. Email Marketing:- Design and schedule email campaigns that promote your products, services, or special offers. Segment your email list for targeted messaging.

13. Track and Measure:- Implement tools like Google Analytics and social media insights to monitor the performance of your promotions. Keep an eye on key metrics such as website traffic, conversion rates, and ROI.

14. Adjust and Adapt:- Regularly review the performance of your promotions and be prepared to make adjustments if something isn't working as expected. Flexibility is key to success.

15. Prepare for Contingencies:- Have a plan in place for unforeseen events, such as supply chain disruptions or changes in local COVID-19 regulations, which may impact your promotions.

16. Communication and Training:- Ensure your team is informed about the upcoming promotions and campaigns. Train them on any new processes or strategies.

17. Test and Experiment:- Be open to trying new promotional strategies and testing different approaches to see what resonates best with your Brisbane audience.

18. Promote Locally:- Engage with the local community in Brisbane by attending events, sponsoring local initiatives, or collaborating with other businesses. By following this structured approach and staying flexible in your planning, you can effectively promote your small business in Brisbane over the next three months and achieve your desired results. Regularly assess your progress and make adjustments as needed to stay on track.

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